Department Of Education Targets Online Bachelor’s Degree Fraud

In response to alarming data compiled by the United States Department of Education, agents of the government announced last Monday that steps would be taken to prevent students applying to internet based institutions of higher learning from abusing the federal financial aid program for mercenary purposes. These schools, many of them newly accredited by regional academic officials only tangentially connected with the national scholastic authorities, have skyrocketed in popularity throughout the past decade as thousands of men and women getting a degree online flock to the decreased costs and malleable course designs. The innovative approach to remote learning has certainly enlivened a United States educational system badly in need of substantive change, and, whether to broaden the reach of their academic vision or to merely reduce spiraling instructional costs otherwise threatening to price poorer Americans out of the diploma hunt, traditional institutions ranging from community colleges to legendary universities have begun cultivating their own online Bachelor’s degree curriculum.

However, any rapidly burgeoning industry must brave the infestation of predators searching out their own easy money, and some of the very same advantages for students getting a degree online have proven to be equally worrisome dangers for the country. As the Dept. of Education report recently illustrated, digitized campuses have become stalking grounds for a newly originated con that bleeds federal funds by means of enrolling virtual students within online Associate’s degree or online Bachelor’s degree programs to collect aid money. While the men and women who willingly participate in the charade would owe the loan balances regardless of whether or not the deception was unearthed those prosecuted for defrauding the government owing quite a bit more, of course the ideal prospects sought out by the scam’s ringleaders would necessarily be near destitute to meet the financial aid qualifying criteria standards for approval, and they’ve been apparently delighted to surrender their identities for manipulation despite the relatively minimal amount of money to be obtained.

Since the students aren’t actually getting a degree online, they’ll only receive monetary support for the first semester, and, even then, the government will divert a portion of the funds to the school for tuition and various fees. All told, the Department of Education figures estimated the approximate proceeds to average about five thousand dollars (representing funds intended to help full time online Bachelor’s degree candidates afford books and costs of living), but the sheer scale of the operations has potentially stolen millions from the government. As a partial remedy, Department of Education officials intend to accentuate the liability for academic institutions that knowingly facilitate criminal fraudulence and the misappropriation of government funds, but greater efforts may be in order.

Although cyber scholastic authorities maintain that administrative zeal meant to encourage applicants’ requests for federal grants remains common practice for financial aid counselors at old fashioned colleges and universities around the nation, it’s patently obvious that the people getting a degree online present considerably different challenges and unanticipated difficulties for the financial structure propelling higher education. As well, critics of the existing governmental system of distributing academic subsidies have argued for some time that a more exacting method of scrutiny must be employed to prevent any faux pupils hoping to exploit the system from successfully siphoning funds away from actual (offline or online) Bachelor’s degree candidates.

My name is Amanda Sullinger I write about Online Academia. Much of my writing concentrates on the advancements, downfalls, and relevant news regarding the online education industry. To see more of my articels visit my author page at Degree Connection Author Profile or my Google Plus Profile.

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Blogging Syndication and Pinterest Marketing Exposed

Companies and individuals get excited about the open playing field blogging and Pinterest provides. Marketing trends on social media suggests it to be a vital traffic generation method for large and small corporations.

Why not market on here? This social media giant is more established in the eyes of the Big Search Engines. If you are running a blog; Keep reading to discover why you should consider promoting your business on this pinning phenom.

Why Market on Pinterest?

Not only does this visually inclined social network grow daily, their membership has exploded to 20 Mil users. This achievement allows them to claim 1 of the top 3 social networking sites globally. Users spend an average of 15 minutes per day browsing. Credit: copyblogger[dot]com

Is Pinterest Good For Marketing?

So what does this mean for you? Well, pinterest is an online bulletin board for people and businesses to pin photo’s, videos, blog posts, contests, infographics and more! This is golden, if you don’t have a million dollar marketing budget.

Because with Pinterest you can leverage their popularity to drive referral traffic right to your website, blog, YouTube channel or ezine article.

Why Are You Pinning on Pinterest?

Don’t be fooled by the silly task of pinning photo’s and videos. A picture is worth a million words, and videos typically last forever. In 2012 alone, Pinterest recorded driving more traffic than LinkedIn, Google+, Reddit, and YouTube – combined!

Lately, I’ve been watching industry leaders who generate all their wealth through business models and systems; Dominate this marketing beast known as Pinterest. So, I decided to take a closer look. Firstly, because of the popularity, here are 3 reasons why you must syndicate your blog with Pinterest.

3 Reasons Smart Marketers Love Pinterest Pinning?

High Page Rank and Domain Authority (SEO nerds)
ZERO-Stress Sign-Up Process, Minimum Promoting Restrictions
Pinners Purchase More Than Any Other Digital Channel (FB incl.)

So Do You Think Pinning is Vital To Bloggers?

The niche blogging is massive. In fact, it’s a super-niche! Bloggers rely heavily on generating traffic for content. Then monetizing that traffic with services,products, or both. Organic search traffic is their primary source of traffic, if they are not aware of how powerful social media can be.

Most bloggers have a basic understanding of how SEO works. On page, off page and the importance of back links. With the new Google updates like Panda and Hummingbird; What was taught in the SEO world just 1 year ago is completely obsolete.

Let me tell you my story. Before the last update from Google, I lost 90% of all my traffic. Which was coming mainly from Google search. With my traffic disappearing, my income instantly dropped!

My income dropped because I depend on traffic like every other business. Once I monetize this traffic, I use little-known psychology to convert my traffic into leads or potential customers.

Next, I have a series of automated up sells. So, because of the traffic disappearing I had to adapt. So I started marketing my business on ‘Pinterest’ and other social bookmark networks to serve as a tier 1 site. I will explain more about tiers later to build Google safe back links without penalty flags.

For now, I want you to understand that in the eyes of Google, Pinterest is golden. Do you want my formula for instant rankings in the search engines?

Sure you do! Grab something to write with: After publishing new content to your personal blog, EzineArticles or any site that makes you the money. By the way, this is referred to by SEO geeks as the (Money Site).

How To Use Pinterest For Business Marketing Vol 1:

Power Pinning For NON-seo geeks!

So immediately after you publish your article, you’re going to use social media to syndicate and start building backlinks. This social media layer will be your tier 1 site. It serves as a buffer site to build links. If I do not have the top social networks listed in my author account. Google it!

Semi Automated Marketing Tools and Software

Take those top sites, and register full profiles with your bio and picture. Don’t forget Pinterest. After you publish your blog post. Use a simple software like onlywire or hootsuite to blast simultaneously. You can also go to fiverr[dot]com, and search social bookmarks to find someone who will do this for $5.

Now, that you know how to start building a backlink profile with social media. Wait, until I tell you about what you can do on the 2nd and 3rd tier links to skyrocket your blog posts to the moon!

Pinterest marketing alone without backlink know-how, can drive you more traffic and sales based on the market research I performed on Quancast[dot]com. Which is a site where you can get demographics, which is vital to targeted marketing.

In closing, Pinterest marketing is more complex and powerful than you know. Add me on EzineArticles to be first to know when I release the 2nd volume of how to use Pinterest as a marketing tool!

After losing 90.3% of his organic traffic; Wendhell J Freeman helps normal people like you, get their traffic back through safe white hat practices. Stop struggling to learn SEO, backlinks, and ranking and click here to discover more: Pinterest marketing [http://www.mastermlmsecrets.com] secrets on my personal blog.

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Social Media and Your Online Marketing Strategy

Internet marketing is a critically important way for any business to promote its brand and ensure that it is reaching as many potential customers as possible. The internet is a huge place though, with vast resources and possibilities for connecting with others. This is all good for your internet marketing strategy though. As long as you can figure out a way to shape that strategy around the obvious benefits of the internet, you can be successful marketing and ultimately selling your product.

The discussion now leads us to the importance and ramifications of social media for your business. By its very nature, social media is all about connecting people. In the past decade, billions of people around the world have flocked to social media for its ability to connect them with friends, family, and even business. This means that tailoring your online marketing strategy to take best possible advantage of social media trends is vitally important in making an impact on consumers and reaching the highest number of potential customers available. Social media is a broad category and includes a huge number of potential platforms for interacting and making contacts.

One of the most important of these social media platforms is Twitter. Some people lament the sad state of the modern attention span and Twitter is certainly not helping in that regard. The service allows any user to instantly share messages of up to 140 characters with anyone that wants to “follow” them. Twitter is free furthermore, and there is no limit to the number of tweets you can produce, or the number of followers you can acquire.

If you read that in the context of an internet marketing strategy and your eyes don’t absolutely light up, then you may want to read it again. That’s right, Twitter is the perfect platform for your business to make all the connections it can. Furthermore, the 140 characters allow you to quickly and with pinpoint accuracy, deliver your message to possible customers and clients.

While Twitter can be hugely important in obtaining attention and traction amongst potential customers, there are other social media platforms that will allow you to reach a completely different audience.

LinkedIn is one of these platforms, and it connects millions of working professionals around the globe. Although it doesn’t offer the same benefits of twitter, it does fundamentally connect you with potential clients and customers. By employing an aggressive strategy to make contacts and form relationships via LinkedIn, your online marketing strategy will by definition be targeting serious professionals who may actually benefit from your product or service.

Internet marketing strategies are key for your business. They allow you to harness the power of the internet in promoting your brand or image and simultaneously reach the millions of people around the world that are always looking for new products and new solutions to their problems. Although the internet is an inherently social tool, it makes sense to refine that social aspect to the point that your business strategy relies heavily on the power of social networks to help it grow. Whichever network you or your business choose to use, the odds are you will find opportunities for growth and developing new partnerships that you never thought possible.

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The Real Power of Web Directories For Business

Much has been said about how important it is to have a strong online presence, especially for businesses. But little do we know about the real power of web directories for business and in boosting their revenues.

Different sources say different things about different website directories and bookmarking sites and their potency in boosting a company’s online presence. This often causes information overload for people and business owners in deciding whether it is really that important to invest and devote time in it.

Know Your Priorities

In business, knowing your priorities and knowing where to devote your time is a very crucial attribute for a businessman. This can actually determine a business’ success or in some cases, cause its failure.

Wasting your company’s resources to things that are not part of your priorities can be very detrimental to your business. If you’re a start-up or a small business that rely on local customers, reaching out to your targeted market and learning the power of web directories are probably among your priorities.

Promoting Your Business

On top of developing your core products or services, one of the most important things that every business owner must prioritize is marketing. A very significant aspect of marketing that is very crucial for all types of business is promotion.

If you own a small business in a small town, promoting your product or services is not totally different when you own a big multi-million dollar firm. The key ingredient to effective product or service promotion is well planned and ready to take risks.

Know Your Market

Before you can promote something to someone, you need to know who that someone is. Thus, before running a marketing campaign, whether online or offline, you need to know your market.

Now, once you have the list of your potential clients, making your website have a very strong online presence will be easier. With your company listed on different site directories, it will be easier for your potential clients to know that you or your company exists.

Don’t Spam People

With the technologies and free resources available online, there are a lot of people who take advantage of these services. In fact, among the online resources that are vulnerable to abuse of spam users are the different online directories.

If you want to create a good image to your clients or customers, spamming people are the last thing that you should do. You must not abuse any resources online at major networking sites and search engines have become very watchful against spammers online.

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Buying a Home With Built-In Problems

It is a terrible situation when one buys a property with unseen flaws in its construction. Usually in Australia this is covered by government departments that oversee the building of such and push the company to fix them. Recently, however, it has come to light that many buildings cannot be fixed and the builders have no responsibility for the mess they create for purchasers.

A radio program did a story on high-rise apartment buildings and the list of complaints from purchasers was long and horrendous. It appears that people only have a month or so to raise certain issues and after that the company is off-the-hook. That would seem reasonable under normal circumstances where one can do a visual check on things and pass it.

It happened, however, that Sydney had a long dry spell and many apartment buildings were put up during that time. Then came a month’s worth of rain in a day or so and all hell broke loose for many apartment dwellers. Their beautiful home was suddenly flooded with rain water.

One gentleman told of bailing our some 80-120 litres of water from a dam he had to erect in his lounge-room. His entire apartment was flooded before he was able to get the wall built and this ruined carpets and furniture.

With the Grenville Towers episode in London showing the effect of poor building materials and the danger to tenants as a result one wonders if the same could happen here? The government wondered the same and sent inspectors around to check. Sure enough some 1,200 apartment buildings have the same type of cladding which has entered the country illegally.

Money is the main goal of building companies and over the years the standards have slipped so far that one must think twice before purchasing any home. With many apartments now sold off the plan, that is before they are constructed, the future for any purchaser may be one of heart-break and being stuck with something with no resale value.

Norma Holt has knowledge that enables her to understand many issues. Social, political, and behavioural problems are usually on her list for discussion and the depth of her research will amaze.

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The Importance of Hiring a Property Management Company

In this age of independence and mindset that one can manage on his own, it is inevitable that a property owner would think he will do fine on his own. Sure, you got tenants who at first, pay on time until gradually they won’t, some will breach the contract and lease terms, then they cause problems with the neighbors and other tenants, then slowly you will notice you are losing money and when you decide to evict the tenant, next thing you know, you have a lawsuit at your doorstep.

The reality is if you use the services of a professional property management company, not only do you have peace of mind, your investment is protected and the consistent cash flow you receive through rent can assist you to buy additional investment properties.

This is why you need the assistance of a property management company, but before that, we will determine the pointers on why it is important to hire one.

Determining the Worth of Your Property

The problem with inexperienced owners is that sometimes they get overwhelmed on how they price their property to the market: oversell and you have to deal with the high vacancy rate with no profit, undersell and you will realize you are slowly losing profit. This is where a property management company comes in, they will help you determine a balanced meal where you gain tenants and continue to rake in profit.

A property management company is also well-versed in marketing your property and placing ads where it will attract tenants. They will answer any inquiry and they know what entices a prospective tenant, therefore will help you point out some cosmetic improvements so that the tenants will feel that renting your property is worthy of their money.

Avoiding Major Problems with Tenants

Screening tenants would not be one of your problems anymore because the property management company will take care of it. They know too well how to check the background of the interested tenants, their criminal records, their relationship with previous property owners and if they have ever caused problems before. Think of it as helping you weed out the bad ones for a healthy and bountiful crop.

Collecting rents is the most common problem in renting out your property. When left to your own devices, having your tenants pay you on time will become a child’s play of hiding and seek between them and you as the property owner, certainly some tenants will tug at your heartstrings and gain your sympathy with the hope that you will let them get away with it. A property management company, however, will become the middleman who will ensure that the tenants abide by the lease terms and should understand that they are just doing their job for you, keeping your cash flow consistent.

Maintenance

When a tenant has reached the end of the contract, the grueling process of turnover will usually keep you busy as a property owner, but with a property management company by your side, that is another pile of stress that will be taken care of. Any deductions from the security deposit will be made and returned to the tenant, and the restoration process of repairing any damages, repainting, changing locks and cleaning the property would be done without getting your own hands dirty.

As a property management company, expect that they know the right people to contact should there be any problems with leaks, wiring, and plumbing experienced by the tenants and their dilemmas will be addressed promptly.

Saving Time and Money

A successful businessman knows that delegating tasks is key for a successful business so that one can have more time to deal with other business ventures. With almost everything being taken care of, it seems like the only thing left to do is to visit your property at a certain time interval and continue to rake in profit while having more time to spend it with your family, social life, other priorities, and investments.

IN CONCLUSION

Hiring a property management company takes care of the burden for you, especially if you are well aware that marketing, confronting tenants with late payments and handling maintenance are not your strongest points especially if managing your property is not the only priority you have in your busy life. Therefore delegating this task to a reliable property management company may just be one of the best decisions you have ever made.

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What to Ask When Looking for a Good Property Manager

If you’ve ever searched for a good property manager before, then you know how difficult it can be to find a good one for your rental property. There are several property managers out there, probably more than what you really need to bring your property into the market.

With so many choices available, you may find it difficult to choose one for your unit. But don’t worry – if you ask the right questions while shopping around for property managers, you’ll get a better idea of who would make the best fit for your property. Ask them these questions when discussing your property to see if they’re the right property manager for you:

1. What type of properties have you managed?

Experience counts for a lot in property management, and it can separate the good ones from the ones you should steer away from. Experience in this field, however, isn’t just about the number of years worked in the field; it’s also about what type of properties they’ve managed. Depending on what type of property you have, you can either go with someone who specialises in managing properties like yours or someone who has more varied experience managing different types of properties.

2. How do you screen potential tenants?

Screening potential tenants is one of the most important steps to property management, so the way they do this often reflects their level of service to your property. Ask them how they’ll match tenants to your property and what their process is like for finding tenants. This will give you a better idea of how they operate and what lengths they’ll go to find the right match for your property.

3. How do you handle late payments by tenants?

Finding tenants is just one phase of property management; the longer phase involves managing the tenancy itself. Asking them this question will show you what their management style is like and how they’ll deal with critical rental issues like these. See if their process aligns with what you expect them to do and how you want your property to be managed.

4. How do you respond to complaints?

Similar to the previous question, this question allows you to gauge how well a potential property manager will handle the landlord-tenant relationship. Remember that a property manager will act as the mediator between you and your tenant, so it’s important that you’re comfortable with their process for dealing with any complaints or issues.

5. How often do you do inspections?

Routine inspections are important to any tenancy agreement, and the number of times it’s done per year will help give you better peace of mind as the landlord or owner. This question will also show you how well the property manager will look after your property even after the start of the tenancy.

6. What’s the right rental price for my property?

If you’ve done your research beforehand, this question will let you assess how well a potential property manager knows the market and what they can offer you. It also allows you to get a better idea of what your property is worth in the current market. Compare their answer with different property managers to see what they offer and to better understand where your property stands in the market.

7. What are the things I can do to improve my listing?

Asking them this question won’t just reveal their expertise in property management, but it’ll also help you put your property in the best position in the market. Note their suggestions, assess how relevant they are, and decide whether or not they can get your property where you want it to be.

8. What are the full costs and fees for managing my property?

Some have small sign-up fees but a variety of hidden fees once you sign on and let them manage your property. Avoid getting surprised by such fees, and ask them to indicate all management and service fees included in their service. The more complicated their fee structure is, the bigger the headache (and expense) it will likely be.

9. What can you do that others can’t?

This is where prospective property managers will try to sell you on what they offer and how well they set themselves apart from the competition. It’s also the part where you assess the intangibles in any working relationship, giving you a better idea of how well they meet your standards. Listen well, take notes, and assess if they provide what you’re looking for.

With so many choices available today, finding the right property management company can be difficult. But by asking the right questions and doing your research beforehand, you’ll find that all the hard work you put into finding the right manager will be worth it. Once you find the right one, your property (and wallet) will surely thank you.

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Real Estate Agent Job Description

Real estate agents liaise between home owners and buyers to conduct the sale, purchase or rent of properties. They work for brokers and play a major role in assisting people buy or sell residential, commercial or industrial property. They keep and maintain an up-to-date account of property listing and other relevant housing information to stay abreast with properties available on the real estate market. They subscribe to several listing services to advertise and market properties up for sale. They also contact property and market properties up for sale. They also contact property owners to obtain information regarding a property.

As part of their responsibilities, estate agents present sales and purchase offers to clients for consideration. They advise them on property rates, legal requirements and general market trend. They also interview clients to determine their property preference or specification. Usually, they prepare a list of properties that best match the needs and requirements of clients. They visit and inspect properties in order to establish precise property value. They also proffer recommendations to clients on properties that best suit their budget and preference.

Most estate agents oversee the preparation of closing statements, purchase agreements, representation contracts and other necessary documents required for estate trade. They conduct negotiations between property sellers and buyers to establish price and other terms of sales. They also liaise with pest control operators, home inspectors etc. to ensure the terms and conditions stated in a purchase agreement are met prior to the closing of sales.

In fulfilling their role, real estate agents oversee the closing of property sales, they ensure payment is complete and appropriate documents signed. They maintain contact with clients to offer them real estate services/products and assist with the resolution of issues. They also provide consultation services to clients to recommend strategies for the speedy sale of property. They often conduct training programs for junior/trainee sales agents to enhance their sales skill. This job position requires at least a high school diploma, state license for practice and an aptitude for sales. Qualities needed for the job include persuasion, interpersonal skills and problem-solving skills.

Real Estate Agent Job Description Sample

Given below is a sample of the job description usually handed real estate agents by most employers:

Act as liaisons to conduct real estate trade between property buyers and sellers
Present sales offers to clients as well as bid on available properties
Carry out investigations to determine client credit status and ability to complete payment
Inspect properties to appraise its value and estimate the worth on the property market
Interact with clients to identify their requirements and proffer recommendations on properties that best suit their budgets
Assist home sellers in promoting their buildings on property listing services to attract clients for purchase
Prepare and deliver sales pitches to clients in order to secure real estate contract
Provide clients with a list of properties available for sale to assist them in making choice selection
Conduct price negotiations between property buyers and sellers to ensure a fair bargain for both parties
Provide clients with a tour of residential, industrial or commercial properties to showcase and explain property features
Carry out investigations to confirm clients have clear property titles
Provide appropriate reply to client’s enquiries concerning property appraisals, financing, maintenance etc.
Examine property premises to recommend maintenance measure required to improve the face value
Assist clients in evaluating mortgage options to obtain the best rate and terms
Attend conventions, conferences and seminars to improve existing job knowledge and expand personal network.

If you are a recruiter needing the best real estate agent to hire, you can use the sample job description above in making one for your company, for use in hiring and assigning duties to the successful candidates.

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10 Property Management Tips

Are you looking for some useful property management tips? If so, you may want to read the following 10 tips from experts in the field. With these tips, managing property will be a lot easier for you. Read on.

Provide Important Information

Make sure your customers and clients have access to the information about the properties. If you really want to get the listing, you should be able to share all the relevant information in an efficient manner.

Be Punctual

You should be committed as far as making arrangements for a meeting or appointment is concerned. Try your best to get to the meeting point at least a few minutes earlier. This is a good way of leaving great impression on your clients.

Presentation

You should be well dressed when seeing your clients. This will encourage your clients to treat you well. Moreover, your dress code will tell a lot about you.

Honesty

You should be honest while providing reports and statistics about your properties. Providing misleading or false information to clients is the best method to destroy your business. What you need to do is find a strategy to deal with the situation and get a solution instead of providing false information.

Marketing

You should market your property in an effective way. The vender may have unrealistically high hopes, but you should be realistic and shouldn’t agree to the price offers without taking the time to think about everything. After all, you don’t want your property to sit vacant for months just because the price tag was too high.

Advertising

Advertising your property is of great importance. Make sure the advertisement is available at the right time. Therefore, you should be ready with a draft on time. Aside from this, it’s better that you get approval from the vender prior to uploading the advertisement on your site.

Photography

Make sure you take some professional photos of the properties and upload them on your site. Ideally, it’s a good idea to take at least 4 pictures of each property. The pictures should be taken from different angles. Putting a few videos along with photos is also a great idea.

Stay in Touch

You should send updates and reports to the property owners on a regular basis. As a matter of fact, maintaining great relationship with your clients pays. Losing a client is easier than gaining a new one. Therefore, you should stay touch with your clients.

Database

You should know your database. Your prospective clients should receive the same level of respect as do your existing clients. Therefore, it’s a good idea to take a look at your list of clients from time to time.

Background checks

Make sure you do background checks on your tenants. What you need to do is do rigorous background checks on the personal information, tenancy history and employment history of your tenants. This is a great way of making sure you are on the safe side.

In short, you should follow these tips if you want to do your property management in the right way.

For Dubai Property Management, we suggest that you read these tips and then take a look at what Erpoid offers. By doing so, you can do your property management Dubai more easily.

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Using Social Bookmarking To Promote Start-Up Businesses

What Social Media Engagement Achieves For Business

Social media in essence is in relation to engagement through sharing, which for business means targeting your product range, your articles, or your services at engaging a potential customer or client base. Collectively, products, services and articles are known as content, and it is through offering quality content that success through your channels can be achieved. Social marketing has around 900 million users globally, and covers every topic range you can think of. As well as engaging a potential customer and client base or readership, social media is also relevant to search engine optimization. Social media is a unique format as it helps you promote your content on to your audience, and in turn it generates traffic via people sharing your content with others, and through SEO. Perhaps more importantly than this, however, social media with its online reviews helps a business build trust, and nearly every brand you can think of uses social media for this reason. Think of this as: you come across two companies offering the same services; one has 250 Facebook likes, the other 43 – which one would you opt for? So regardless of whether you’re an online retailer, an affiliate marketer, offer a service such as tuition, or run a news site, social media can assist you build your business online. Google estimates that by 2015, UK consumers will have purchased £40bn of products and services online.

Popular Social Media Sites And Their Uses

Getting to get grips with the nuances of social media’s role in promoting your business can cause more than its fair share connected with headaches. Here is a list of the most popular social media sites and their uses:

Facebook is predominately for sharing. This can be products, articles, or services. In a nutshell, it’s for sharing your content with as many people as possible.

Twitter is about sharing news on any subject. Don’t let the word news make you feel it not apply for products. New product launches, new stock ready to be sold – Twitter is good for all of this.

Google+ is in part a combination of the two and has become important for search engine optimization if nothing else.

Blogging is a great way to impart news and expertise on your readership, customer and client base, or followers. It offers a good way to attract visitors on your site via search engines.

YouTube is about showcasing videos to a wide audience. It is being utilized by businesses all the time to sell products and services. As YouTube is owned by The search engines, videos tend to feature prominently on search engine results. You can also utilize the YouTube ads to make a secondary income stream.

Pinter est and other bookmarking sites are very good at showcasing visual products. If your business is selling something online, albeit a product or service, ensure you are posting on Pinter est and as many bookmarking sites you could find.
Social Media And Search Engine Optimization (SEO)

Good positioning on search engines is about unique quality content that is well shared and well linked to from other websites. By sharing your content on social sites, the more chance there is of people liking it on Facebook, re tweeting with Twitter, or sharing the pin on Pinter est. Links are important for good SEO and posting your content on social sites provides a link from the social site to yours, and in every case this can be targeted to a specific web page. By web page I mean a specific solution, service, or article. This also ensures Google indexes the web page. That is to say, it adds it to its database, ensuring it can be found on search engines.

Finding The Best Social Media Sites For Your Business

To find the best social sites suited to your business, think as to what your business is trying to do. If your business sells products or services, then use social sites that showcase pictures and videos to sell the product. YouTube, Pinter est, Delicious and Instagram are all really good for showcasing products. If you’re in the selling game, make videos of your products, take good professional photos and find them on these sites, and ensure you link the pictures and videos directly to the content on your site. If you sell on eBay or an affiliate seller, try to link directly to the product page where a potential customer can buy it. Also, put the products on your Facebook or my space page, Google+ page, and Twitter. For service providers, a slightly different spin on social media promotion is needed as, more often than not, a service provider will sit in the middle of visual social media, and text-based social sites. This also applies to affiliate marketers. If you can, represent your services that has a picture or icon, and publish the picture or icon on the visual sites. Use videos to showcase your services – if you can get testimonials from clients, well, that’s gold dust. Publish regularly on your blog and tweet the articles, together with insights into the industry. This engagement will help build trust with all your existing clients, showcase your skills, and help you to be found by people wishing to become new clients.

Social Media Advertising

If you have the budget for it, Facebook offers advertising on a click-through basis like Google Ad Sense, or it can be used to earn likes. It is often in instances of experimentation. For affiliate marketing revenue streams, click-through will expose the user to your revenue stream, while a like will ensure every time an article or new product is published they’ll be informed. It’s trial and error and seems to work well for some businesses, but others have lost faith from it.

Saving Time

By now, you have probably guessed that updating social sites, especially if you publish a lot of daily content, is hard work. Larger businesses employ people to keep on top of it, something many start-up business don’t have the budget or the time for. It is possible to help automate your social accounts updating using automatic syndication sites.

A Social Media Strategy

Step 1: Create a Facebook Page, Twitter account and Google+ Page For Business

These have their uses regardless of the type of business, and all help considerably with SEO. Ensure you create business pages on Facebook in addition to Google+. This keeps your personal details and indeed social media life hidden from your customers or clients, and it offers better options to promote a business.

Step 2: Identify Social Media Sites That Are The Most Important To Your Business

If your site sells products, make a list of all the online bookmarking and video sites you could find and create accounts. Ensure you use Pinter est and YouTube. If your business is for services, information, or is for an affiliate marketing revenue stream, you want to spread the word in as many ways as possible. Use blogging sites such as Tumble, Blogger and WordPress. org to syndicate your sites and services, and try to create news content if you provide services to show your expertise in your field.

Step 3: Use Social Media Tools Such As ‘If This Then That’

‘If this then that’ or ifttt.com automatically updates your social accounts. This is easy to establish and works by syndicating the information across a host of social sites automatically as soon as one site is updated. This, as you can imagine, saves a lot of time. Be cautions, however, and ensure social sites suited to the business, such as bookmarking sites for online retailers, appear just as you want them to be found. Automatic syndication has limitations and often links and pictures do not appear as you would like them to. Nonetheless, and especially for syndicating blog posts via an RSS feed, it is a very good time-saver for promoting your business via social media. Not all social media can be syndicated in this way, but the sites that committer syndicates to are well worth creating accounts on to promote your business. The more social media sites you post on, the better.

Step 4: Use #hashtags

Whenever you post your content, ensure you use appropriate #hashtags. This will help users find your content when they search for it. So if I’m selling tyres on eBay, #tyres, #cartyres, #car, #treys is good, and for sports news, #sports news, #football #cricket, and so on is good.

Step 5: Once It Starts

Once your content starts hitting the web 2. 0 world, monitor your accounts for feedback. Concentrate on the sites you’ve identified as important to your business and respond to questions and comments. When responding, try to be helpful and non-abusive, even if the commentator is not pleasant. Professionalism goes along way.

Step 6: Participation

Twitter and Google+ show trending topics and these include popular subjects people are discussing. It is worth performing the odd Twitter search to see what people are talking about in relation to your business, and making a contribution to the discussion. This is a good way to make connections and hopefully achieve more success.

Step 7: Monitoring Success

Monitoring success has confirmed to be quite difficult for social media. Unlike SEO results, which can be measured on click-through and content engagement, it is not so simple on social sites for a variety of reasons. You may feel if you provide news that 10 comments on one story is a good sign of success, while 100 likes of a product video on YouTube with no obvious link to sales most likely are not immediately obvious as positive. It is worth remembering, however, that though people may not directly access your main site via social sites, it may prompt them to return later. Always keep in mind that social media is for sharing content, so any like, comment or re tweet is positive.

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